Professor Haiyan Song,
Professor Cathy Hsu and Ph.D. students
Mr Richard Hrankai,
Ms Ekaterina Volchek and
Mr Jerry Zheng attended the Travel and Tourism Research Association's 2019 European Chapter Conference in Bournemouth, UK on 8-10 April.
Professor Song delivered a keynote speech entitled
"Asia Pacific Visitor Forecasts".
Professor Hsu spoke at a panel session entitled
"Education towards Inclusion and Diversity".
Mr Hrankai and
Professor Hsu presented a co-authored paper entitled
"Exploring Multiple Decision Heuristics in Product Attribute Processing: The Case of Hotel Choice".
Ms Volchek and
Professor Song presented a co-authored paper entitled
"Expanding the Concept of Information Service Performance: The Case of Personalisation".
Mr Zheng presented a co-authored paper entitled
"The Impact of Geographic Diversification on the Relationship between Product Diversification and Chinese Publicly Traded Tourism Firms' Performance".