The SHTM in Hong Kong, the School of Tourism Management of the Sun Yet-Sen University (SYSU) in Guangzhou, and the Institute for Tourism Studies (IFT) in Macau, recently signed a Memorandum of Understanding to establish the Greater Bay Area Tourism Research Alliance.
The five-year tripartite collaboration aims at strengthening the international tourism status of the Guangdong-Hong Kong-Macau Greater Bay Area (GBA) through a joint endeavour in tourism research. The set-up of the Alliance is to develop the GBA into an international first-class bay area ideal for living, working and travelling through leveraging the comparative advantages of Hong Kong, Guangdong and Macau.
The MOU was signed by Professor Haiyan Song, SHTM Associate
Dean, Chair Professor and Mr and Mrs Chan Chak Fu Professor in International Tourism; Professor Honggang Xu, Dean of School of Tourism Management of the SYSU; and Dr Fanny Vong, President of the IFT. Witnessing the signing ceremony at the SHTM were Professor Timothy W. Tong, PolyU President, and Professor Jun Luo, SYSU President.
Under the Alliance, the three institutions will collaborate in the annual production of the Report for Tourism in the GBA. A series of research activities
will be conducted over the next five years with significant impact at local and international levels, and which will contribute to the development of public infrastructure, tourism attractions and services in the GBA. The three institutions will also provide mutual support in liaising with governmental units and tourism industry partners of their respective regions to collect data and information for conducting collaborative research in tracking tourists' satisfaction and the quality of
accommodation in the GBA. These co-operative endeavours are expected to provide the respective governments with meaningful insights and scientific references to facilitate them in policy-making for tourism development.
The SHTM is confident that the Greater Bay Area Tourism Research Alliance will contribute to the development of the region's public infrastructure, tourism attractions and services. Capitalising on the diverse talents of the School's international researchers together with those of its partners, the SHTM will contribute its expertise in exploring new intelligence for the betterment of the tourism industry. The ceremony marked the beginning of a long and fruitful
collaboration. The School is proud to be part of this initiative to strengthen the GBA's tourism development in the international landscape.