December 2018
Volume 19, Issue 5
Newsletter of School of Hotel & Tourism Management
The Hong Kong Polytechnic University
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International Conference on Wine Market and Cultures of Consumption
Jointly Organised with the University of Burgundy
The SHTM is pleased to announce that, in collaboration with the University of Burgundy, the first-ever International Conference on Wine Market and Cultures of Consumption will be held on 2-5 June 2019 at Hotel ICON in Hong Kong. This international conference aims to provide a platform for wine industry practitioners, critics and journalists, policy makers, academics and students to exchange views and discuss current issues in the wine trade, with a particular focus on the sales and marketing of wine and the culture of wine consumption, especially in Asia, where the largest wine importers reside.

Since 2008, when the wine import tax was eliminated, Hong Kong has become one of the main hubs of the world's wine markets. The Chinese mainland, currently the essential focal point of an exponential development of fine wine transactions and purchases, has become the essential place for the continent's premium wine trade and consumption. Consequently, Hong Kong is an appropriate place to devote an in-depth academic reflection on wine markets and consumption within Asia in general and China in particular.

This multi-disciplinary conference aims to examine the reality and the importance of the wine trade, its evolution, its changes and the current stakes at global and local levels. The conference will feature four sessions:

Session 1 - The wine trade: spaces, flows, actors and territories
Session 2 - The organisation of markets, regulations and the quality of wines
Session 3 - Consumers and social and cultural wine practices
Session 4 - Patterns and the influencing factors of evolution in wine taste and reputation

Conference Co-Chairs
Professor Kaye Chon
Dean and Chair Professor
Walter Kwok Foundation Professor in International Hospitality Management
School of Hotel and Tourism Management
The Hong Kong Polytechnic University
Professor Jocelyne Pérard
Head of UNESCO Chair "Culture and Wine Traditions"
University of Burgundy

Call for Papers
Deadline for submission of abstracts: 31 January 2019
French abstracts: e-mail to Oliver Jacquet:
English abstracts: e-mail to Leslie Fung:

Oral and poster presentations are now invited on areas including (but not limited to) the following topics:

Case Studies in the Wine Industry Corporate Social Responsibility
Culinary Arts and Gastronomy Customer Preference and Psychology
Demand for Fine Wines in Asia Enological Sciences and Techniques
Food and Wine Pairing Government Regulations and Effects in Wine Trade
Human Resource and Educational Development in Wine Industries Imports and Exports of Wine
Nutrition and Health in Wine Consumption Patterns and Actors of Wine Evolution
Social and Cultural Wine Practices Vineyards and Viticulture Management
Wine Branding and Communication Wine Consumer Behaviour
Wine Consumption Culture Wine Economics

Who Should Attend
  • Academics and students in wine related disciplines
  • Researchers and consultants related to wine
  • Wine journalists and critics
  • Wine producers and sommeliers
  • Wine wholesalers, distributors and enthusiasts
  • Public and private organisations related to the wine business
  • Government regulatory bodies and wine auctioneers
Registration Fees
Early Bird Registration
(by 1 April 2019)
Regular Registration
(After 1 April 2019)
Academics USD450 USD500
Non-Academics USD550 USD600
Full-time Students USD150 USD250
Accompanying Persons USD180
Gala Dinner on 3 June 2019 (Optional) USD100

For further information, please contact:
Programme Chair:
Prof Haiyan Song
Associate Dean and Chair Professor and
Mr and Mrs Chan Chak Fu Professor in International Tourism
Tel: +852 3400-2286
Fax: +852 2362-9362
Conference Secretariat:
Ms Leslie Fung
Executive Officer
Tel: +852 3400-2215
Fax: +852 2362-6422

For more details, please visit:

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