The School will give priority to proposed research topics in the following four broad focus areas:

  • Smart tourism (including artificial intelligence, robotics, technology innovation, branding, marketing, experience management, and customer engagement)
  • Performance measurement and management (including financial and revenue management and measurement, operational management, service management, and event management)
  • Tourism futures and forecasting (including demand forecasting and emerging products and markets)
  • Policy and planning (including public policy, tourism planning and development)

Other main areas of research are as below:

Research Area I: Hospitality and Hotel Management

  • China Hotel Management and Development
  • Consumer Behaviour and Customer Relationship Management
  • Corporate Social Responsibility
  • Environmental Management
  • Foodservice Business and Management
  • Hospitality and Culture
  • Hospitality Education
  • Hospitality and Hotel Management
  • Hospitality Organisational Management
  • Hospitality and Society
  • Hotel Employee Behaviour Management
  • Hotel Facilities Planning
  • Human Resources Management
  • Marketing in Hospitality and Tourism
  • Resort Management and Development
  • Revenue Management
  • Service Management
  • Strategic Management in Hospitality and Tourism

Research Area II: Tourism Management

  • Casino and Gaming Management
  • China Tourism
  • Cruise Tourism
  • Cultural Tourism
  • Community-based, Nature-based, Pro-poor and Sustainable Tourism
  • Medical and Wellness Tourism
  • Tourism Education
  • Tourism Labour and Employment
  • Tourism Marketing
  • Tourism and Media
  • Tourism Planning and Development
  • Tourist Behaviour and Psychology
  • Transportation and Travel

Research Area III: Tourism Economics and Financial Management

  • Competition Issues in Tourism
  • Financial Management in Hospitality and Tourism
  • Tourism Demand Forecasting
  • Tourism Impact Assessment

Research Area IV: Convention and Events Management

  • Convention and Exhibition Management
  • Convention Destinations
  • Convention Industry Management
  • Convention Tourism
  • Events and Society
  • Events and Special Events Management
  • Meetings, Incentives, Conventions, and Exhibitions

Research Area V: Hotel and Tourism Technology Management

  • Artificial Intelligence, Geotagged and Big Data Applications
  • Digitised Tourism Experience
  • E-Business in Tourism and Hospitality
  • E-Learning in Tourism and Hospitality
  • E-Marketing and Social Media Strategies
  • Hospitality and Tourism Analytics
  • Information Technology and Innovation in Hospitality and Tourism
  • Website Evaluation and Analysis

Research Area VI: Wine Management

  • Wine Economics
  • Wine Marketing
  • Wine Tourism