Research Areas

The Centre's primary research strengths include the following broad areas and examples of sub-themes:

1. Smart Tourism (including artificial intelligence, robotics, technology innovation, branding, marketing, experience management, and customer engagement)
2. Performance Measurement and Management (including financial and revenue management and measurement, operational management, service management, and event management)
3. Tourism Futures and Forecasting (including demand forecasting and emerging products and markets)
4. Policy and Planning (including public policy, tourism planning and development)