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Research Areas
The Centre's primary research strengths include the following broad areas and examples of sub-themes:
- Smart Tourism (including artificial intelligence, robotics, technology innovation, branding, marketing, experience management, and customer engagement)
- Performance Measurement and Management (including financial and revenue management and measurement, operational management, service management, and event management)
- Tourism Futures and Forecasting (including demand forecasting and emerging products and markets)
- Policy and Planning (including public policy, tourism planning and development)
- Sustainability (including resource utilization and management, sustainable livelihood and knowledge transfer)