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Markus Schuckert

Associate Professor

Markus Schuckert

Associate Professor

Dr. rer.soc.oec. (University of Innsbruck)
Mag. rer.soc.oec. (University of InnsbruckDiplom Betriebswirt (FH) (UAS Heilbronn)

Research and Teaching Area:
Tourism Management
Area of Research Expertise
  • Strategic Management of Network-based Industries such as Tourism, Hospitality or Transportation
  • Marketing and Reputation Management in Service Industries
  • Entrepreneurship and New Business Ventures
  • Qualitative and Quantitative Consumer Surveys and Market Research
Areas of Teaching Expertise
  • Marketing and Social Media in Tourism & Hospitality
  • Service Management
  • Aviation Management, General Airline Management Simulation (GAMS)
  • Management Theme Parks and Destinations
  • Entrepreneurship in Tourism and Hospitality
  • Qualitative Research Methods
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