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Industry & Alumni

Industry & Alumni

Modules

Digital Marketing in Hospitality and Tourism

2 December 2020 (Wednesday)

Instructors:

Dr Ada Lo
Associate Professor
School of Hotel and Tourism Management
The Hong Kong Polytechnic University

Mr Patrick Yeung
Professor of Practice (Tourism Marketing)
School of Hotel and Tourism Management
The Hong Kong Polytechnic University

Course Outline:

The advance of technology especially on mobile applications has enabled hospitality and tourism service providers endless new opportunities interacting with their customers.  No establishments, be it small or big, would not embark on any journey of digitisation and digital marketing in their marketing communications.  In this session, we will examine the ethos of digital marketing especially in the context of the hospitality and tourism industry.  Other than refreshing on the basic process and pillars of digital marketing we will discuss the latest trends in its applications and review some successful cases who have championed in this area. 

 


Technology Innovation and Digital Transformation in Tourism and Hospitality

3 December 2020 (Thursday)

Instructor:

Dr Dan Wang
Associate Professor
School of Hotel and Tourism Management
The Hong Kong Polytechnic University

Course Outline:

How to cope with the fast emerging technology innovations that are changing traveler’s behavior and competitions in the tourism and hospitality business? Digital transformation is a holistic solution for IT management in the information technology-driven business field. This model will go beyond technology adoption issue and discuss comprehensive IT management in tourism and hospitality organizations.

 


Wellness Tourism

4 December 2020 (Friday)

Instructor:

Dr Deniz Kucukusta
Associate Professor
School of Hotel and Tourism Management
The Hong Kong Polytechnic University

Course Outline:

Wellness tourism offers travelers an opportunity to maintain and improve their health, both physically and spiritually.  A way to understand wellness tourism is to look at our health and wellbeing on a continuum.  On one end, medical treatment takes care of illness and injury.  On the other end of the continuum is wellness treatment, things we do to maintain a healthy lifestyle, reduce stress, prevent disease, and enhance our wellbeing.  This module highlights the characteristics of wellness tourism and provides hints for destinations to explore such opportunity and to cater for the wellbeing needs of travelers.

 


Purpose Driven Leadership: Six Steps for Self Development

7 December 2020 (Monday)

Instructor:

Prof Kaye Chon
Dean and Chair Professor
School of Hotel and Tourism Management
The Hong Kong Polytechnic University

Course Outline:

Purpose is the reason for which something is done or created or for which something exists.  Likewise, a leader who is driven by a strong purpose for the cause can be more dynamic and effective in leading an organization.  Professor Chon, in this one-hour session, will walk you through the six steps of effective leadership: (1) purpose, (2) goals, (3) passion, (4) creativity, (5) humility, and (6) leadership.

 


Crisis Management

8 December 2020 (Tuesday)

Instructor:

Dr Jennifer Cronin
President
Wharf Hotels Management Limited

Course Outline:

Does crisis leadership influence crisis management efficacy? There has never been a greater need to provide insights in the field of crisis management in order to prepare society, organizations and individuals with the tools to deal with a crisis event in the most effective way possible. An informed organization will be able to meet the crisis event head on with the knowledge and confidence that their crisis leadership capabilities will reduce the negative outcomes and ensure sustained business continuity, for your company and for the industry as a whole. In times of adversity, a collaborative spirit brings together like-minded leaders for the benefit of the industry and the greater community that we serve. While there are great challenges and hardship being faced around the world today and in the hotel sector in particular, we have found that sharing the challenges will bring with it solutions to recalibrate our approach. On your own, your perspective can be limited to one’s own viewpoint, but in working together with our industry peers we can achieve so much more. In this module we will share the Hong Kong Heritage Tourism Brands group’s collaborative success story.

 


Tourism Big Data Analytics

9 December 2020 (Wednesday)

Instructor:

Dr Sangwon Park
Associate Professor
School of Hotel and Tourism Management
The Hong Kong Polytechnic University

Course Outline:

Destination management organizations (DMO) have access to massive tourist data information regarding use of smart card, mobile navigation, wi-fi access, and car rental, etc.  By applying advanced big data analytics, DMO can identify the most popular locations and tourist flows in the locations.  This module is about analyzing tourism big data and how it can help DMO serve tourists better by developing crowd management system, predicting movement pattern in a location, and suggesting bespoke travel experiences to individuals.

 


A Food & Beverage Operator's Best Practices During Pandemic

10 December 2020 (Thursday)

Instructor:

Mr Jonathan Glover
Instructor
School of Hotel and Tourism Management
The Hong Kong Polytechnic University

Course Outline:

This module is about an in-depth look at the steps a Food & Beverage operator can undertake to help ensure survival during critical times.  Jonathan Glover, during this one-hour session will walk you through five steps of effective management of your F&B businesss during a period like COVID-19. 1.Health & hygiene practices for your staff and customers; 2. Team organization & people management; 3. Managing your F&B product plus incorporating deliveries and takeaways; 4. Managing your costs; 5. Communications & marketing to your customers.

 


Conflict Management

11 December 2020 (Friday)

Instructor:

Dr Pearl Lin
Associate Professor
School of Hotel and Tourism Management
The Hong Kong Polytechnic University

Course Outline:

There are sometimes difficult people and situations to handle in the hotel and tourism industry.  This module presents the contemporary issues in the management of human capital in the hotel and tourism workplace.  Participants will learn where such workplace conflicts come from and how to solve the problems with the team.  Be prepared to resolve conflicts and manage difficult situations in the workplace.

 


Design Thinking: a Creative Approach to Problem-Solving

14 December 2020 (Monday)

Instructor:

Dr Harah Chon
Lecturer, MA Design
School of Design Communication
LASALLE College of the Arts

Course Outline:

Design Thinking is an iterative methodology used to tackle ill-defined problems by identifying the needs of people, building up potential ideas, and visualising innovative solutions.  Against today's changing hospitality landscape, design thinking provides a creative approach to address business challenges.  This one-hour session will provide an overview of design thinking and its core principles, equipping you with knowledge of how design thinking works and when/where it can be applied in the field of hospitality.

 


Future of Luxury Services Management in Post-Pandemic Economy

15 December 2020 (Tuesday)

Instructor:

Prof Basak Denizci Guillet
Professor
School of Hotel and Tourism Management
The Hong Kong Polytechnic University

Course Outline:

This module focuses on the impact of COVID-19 on luxury services management.  The health crisis combined with an economic crisis can have long-term consequences on consumer purchasing behavior which is likely to result in major changes in the management of luxury services.  Major challenges faced by the luxury brands will be discussed followed by short-term and long-term considerations and priorities for the luxury industry executives.

 


Human Resources Management: Opportunities and Challenges as a Result of the Shake Up

16 December 2020 (Wednesday)

Instructor:

Dr Maxime Wang
Assistant Professor
School of Hotel and Tourism Management
The Hong Kong Polytechnic University

Course Outline:

While taking care of guests is at the heart of hospitality business, high labour cost together with COVID-19 have had severe impact on human resources management.  The hospitality industry increasingly adopts service robots to replace human beings, and we are relying more on technology to serve customers.  This module covers how we should take care of employees in the technology era and balance between technology and the people-oriented nature of hospitality business.

 


Managing Change

17 December 2020 (Thursday)

Instructor:

Prof Brian King
Associate Dean and Professor
School of Hotel and Tourism Management
The Hong Kong Polytechnic University

Course Outline:

The longer term viability of hospitality and tourism organizations is placed under stress during crisis situations such as COVID-19.  This module will present change leadership concepts and explain how these may be used to transform organizations during crises.  Upon completing the module, participants will acquire insights into the strategic thinking behind managing organizational change, identify key success factors, and understand what it takes to become a change agent.