It's easy to see why the business of hospitality has shifted its centre of gravity to Asia – Asian culture is traditionally welcoming, and caring attention to detail is the hallmark of Asian service. Moreover, Asia's infrastructure is among the best in the world, its sights and experiences are better packaged, and its marketing occurs on a global scale. Indeed, Asia consistently ranks among the world's best in airlines, airports, attractions, and hotels. And this is no mere boast – it has been confirmed time and time again by the votes and rankings of experienced travellers and industry professionals worldwide.
And in Asia, where better to teach and learn the hospitality industry than Hong Kong? A financial powerhouse, the city continues to enjoy its share of Mainland China's phenomenal growth and prosperity, which has aided the dynamic growth of its tourism and hospitality business. It is also Asia's most international city: multilingual, sophisticated, and a preferred business and pleasure destination for travellers from both the East and the West. Situated in Hong Kong, and in the heart of the booming Asia-Pacific region, the School of Hotel and Tourism Management (SHTM) is uniquely positioned not just to ride the Asian wave, but to lead it in educational excellence.